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Marketing Research Guide  

Last Updated: Jun 4, 2014 URL: Print Guide Email Alerts

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Marketing Handouts


Evaluating Internet Sources

Some things to consider:

- Who authored the piece?  Is there evidence of an advanced degree, an institutional affiliation, or a record of research?

- What is the source?  Does it come from a reputable agency, organization, or research institute?

- How current is it?  Does it have a date?  Is this a topic that changes quickly?

- Is the source well researched?  Does it cite other studies or authors?

- How objective is it?  Is this just an opinion piece or does it rely on documentable evidence? 


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Getting Started

This guide suggests useful resources for research from the Regis Library. Please Ask Us! for help selecting, connecting to, and using databases. Remote access to subscription resources requires a RegisNET account.

Featured resource for business:

  • Business Source Complete
    BSC is a rich resource for articles and reports on Business, Management, Accounting, Marketing, Nonprofits, and Economics. Full-text articles from 3,500 periodicals, half of them scholarly journals, are here. Also found are 20,000 industry and market reports, 17,000 company profiles, many with SWOT analyses, and faculty seminar videos.
  • Mergent Online
    Mergent offers corporate profiles, SEC financial statements, and business ratios for 10,500 public U.S. companies and 20,000 non-U.S. companies. It also has industry reports from 3 continents. Download financial data and create customized reports.

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