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Marketing Research Guide: Welcome

Evaluating Internet Sources

Some things to consider:

- Who authored the piece?  Is there evidence of an advanced degree, an institutional affiliation, or a record of research?

- What is the source?  Does it come from a reputable agency, organization, or research institute?

- How current is it?  Does it have a date?  Is this a topic that changes quickly?

- Is the source well researched?  Does it cite other studies or authors?

- How objective is it?  Is this just an opinion piece or does it rely on documentable evidence? 

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Getting Started

This guide suggests useful resources for research from the Regis Library. Please Ask Us! for help selecting, connecting to, and using databases. Remote access to subscription resources requires a RegisNET account.

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Paul MascareƱas
Research and Instruction Librarian
Dayton Memorial Library