Marketing Research Guide

Getting Started

This guide suggests useful resources for research from the Regis Library. Please ask us for help selecting, connecting to, and using our resources. Remote access to subscription resources is available to current students, faculty, and staff with a valid Regis login.

Featured resource for business:

Evaluating Resources

Use this checklist to determine if a source is appropriate:

Authority: Who wrote it? What credentials does s/he have? [PhD, affiliation with university]

Source: Where was it published? How was it selected for publication? [look at submission guidelines for evidence of peer review or other editorial processes]

Currency: When was it published? Has it appeared in other forms with/out revision?

Research: Are other sources cited in a bibliography/reference list? Are foot/endnotes used?

Bias: Is there an objective viewpoint? Is the author making assertions without documentation, or with questionable documentation? [e.g., her/his own work, crackpots]

Research & Instruction Librarian

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Paul Mascareñas
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Contact:
Research Help Desk
303.458.4031
1.800.388.2366 x4031
library@regis.edu
Book a Librarian
 
Research and Instruction Librarian
Dayton Memorial Library
303.458.4917
pmascarena@regis.edu

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