Marketing Research Guide

Marketing Scales Handbook

See all editions in collection

Lumen Classic, the Library Catalog

Use Lumen, the Regis Library catalog, to find books, electronic books, DVDs, and more.

Prospector Catalog

Use Prospector to search for and request items from Regis University or other regional libraries. When you identify an item you want in Prospector, click on the "Request this Item" link to have it sent to a Regis Colorado campus. You will need your Regis ID number to complete the request process.

RKMA market research handbook series

Marketing Reference Books

The Advertising Red Books

REF HF 5805 .S72

This comprehensive annual directory of ad agencies, house agencies, public relations firms, media buying services, and sales promotions firms shows agency location, size, specializations, major accounts, billings, and names of executives and art directors.

Encyclopedia of Major Marketing Campaigns

REF HF 5837 .E53 

This 2-volume print source traces prominent past advertising and marketing campaigns, identifying target audience, strategy, and asking whether the campaign succeeded or failed. Vol. 2 is also in the Gale Virtual Reference Library database.

Other Catalogs

Electronic book collections